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The book cover of The Lucky Red Envelope
Publishing House: Wide Eyed Edition, London, United Kingdom
Illustrator & Book Cover Designer : Vikki Zhang
Publishing Date: October 2023
Language: English
*** The 66rd Society of Illustrators (NYC) Book Category: GOLD MEDAL ***
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During the creation process, I was clear that this book would showcase the vast visual beauty of China through the lens of the Lunar New Year festival. Therefore, I dedicated significant effort to details such as decorations, patterns, cuisine, clothing, ornaments, decor, and character designs.
It took one year for me to create and tells a heartwarming and distinctly Chinese story about a family's celebration of a Chinese New Year, continuing through to the Lantern Festival. Over the past four years, I've accumulated a wealth of understanding and information about Chinese traditional culture, including experience in designing children's clothing for the New Year. This background proved invaluable, and I gladly accepted the text sent by editor Sasha.
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Photo of all the drawing line works and the book
This book is created by hand-drawn line works, with coloring done using Photoshop.
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An open of a interactive flap
The book is filled with 144 interactive flaps, all hidden within its pages. Many exciting details are hidden within the flaps, some of which might bring a knowing smile to friends born in the 1990s.
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The original artworks of The Lucky Red Envelope are displayed as an art exhibition at the Tianhou Palace in Suhe Bay, Shanghai Xintiandi.
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Thank You
Instagram: @0717vikki
Red小红书/Weibo: @张文绮Vikki Zhang
Website: vikkizhang.com
Email: vikkizhangart@gmail.com