The 1plan brand is branded with luxurious and trustworthy colors around the slogan "Smile Health Shopping." This reflects the brand's philosophy of delivering pristine freshness to customers. The product-specific keywords and illustrations' messages emphasize the purity and health of the product obtained in nature, and instill a nature-friendly and health-oriented image in consumers. 1plan aims to make healthy choices with a smiling face, conveying that small changes in daily life can lead to a healthy life.
The colors and logos of the 1plan brand are designed to reflect the value of a smiley health shopping. The brand's main color uses luxurious gray tones to express trust and professionalism. It symbolizes a serious commitment to a healthy life and product quality, while at the same time giving it a modern and sophisticated feel.
The logo design is based on simplicity and clarity, and uses soft curves to represent "smile" to deliver a positive and bright image. The smiley element implies a hopeful message that consumers can be happy through healthy choices. The font of the logo was also chosen in a friendly and warm impression to capture this brand spirit. Overall, 1plan brand wants to create a brand that gives trust and joy to consumers who want to live a healthy life through colors and logos.
