How do we demonstrate unity between our businesses?
Challenge
Eika are partnered with Akitv and Terra Real Estates. As part of the Eika rebrand, Mission was assigned to reinterpret the new Aktiv identity, whilst allowing the Aktiv brand to distinguish itself in the highly competitive property market.
Solution
Much of Eika’s identity adapted well to Akitv’s needs as both brands thrive on being close to their local customers. However, we needed to find a way to clearly differentiate the two services beyond their names. After researching identities in this sector, we discovered that the colour red wasn’t claimed by any of their competitors. Given that red is the most visible colour we grabbed it immediately!
Result
Eika and Aktiv now stand side by side as clear partners making their connection clear to the market. At the same time Aktiv is unmistakable in the property pages, online, in the high street and at viewings. The brand now compliments a dynamic company that has enjoyed the most satisfied customers for four years in a row.
Challenge
Eika are partnered with Akitv and Terra Real Estates. As part of the Eika rebrand, Mission was assigned to reinterpret the new Aktiv identity, whilst allowing the Aktiv brand to distinguish itself in the highly competitive property market.
Solution
Much of Eika’s identity adapted well to Akitv’s needs as both brands thrive on being close to their local customers. However, we needed to find a way to clearly differentiate the two services beyond their names. After researching identities in this sector, we discovered that the colour red wasn’t claimed by any of their competitors. Given that red is the most visible colour we grabbed it immediately!
Result
Eika and Aktiv now stand side by side as clear partners making their connection clear to the market. At the same time Aktiv is unmistakable in the property pages, online, in the high street and at viewings. The brand now compliments a dynamic company that has enjoyed the most satisfied customers for four years in a row.
