Mongo Soy Sauce and Ouga's Collaboration The entire design of the pop-up store is a creative attempt to uniquely blend the two brands' identities. The representative color of Mongo Soy Sauce, yellow, is used in illustrations that exquisitely harmonize traditional elements with modern designs to express the brand's vitality. The coffee container design with a soy sauce container motif symbolizes the collaboration between the two brands, giving customers a new experience.
Throughout the store, the yellow and green props of Mongolian soy sauce are combined to make the collaboration between the two companies noticeable. The well, which is reminiscent of soy sauce at the entrance of the store, commemorates the tradition of Monggo and acts as an element to recognize the meaning of collaboration to customers once again.
The limited edition "Ouga x Mongo Soy Sauce Bread N Coffee" set offered through this collaboration includes Ouga's cold brew coffee, black lemonade, and financier and scones in a Mongolian soy sauce container, providing an opportunity to taste the combination of tradition and modernity. Also, the combination of Mongo Food's Songpyo Prime Soy Sauce and Ouga's signature drink, Song flat white, is an example of how traditional flavors and modern coffee culture can match.
These designs and store configurations have succeeded in simultaneously providing customers with new visual and taste experiences, taking advantage of the strengths of the two brands. This is a unique way to reinterpret traditional elements in a modern way and allow customers to experience the symbolic meaning of the collaboration between the two brands.
