Status Pro — Pro Era II
Art Direction / Campaign / Creative Direction / Digital Design / Motion / Typography
Introducing Pro Era II—the second NFL-licensed offering from VR gaming company Status Pro.
Their aim is to create the world’s most authentic and immersive gaming products, designed to help players and coaches unlock the ultimate strategic advantage, while simultaneously allowing fans to see and experience what it’s like to be a Pro.
Forth+Back collaborated with the team at Status Pro to visualize the second edition of Pro Era. The studio developed an updated wordmark, as well as assisted with the creative and art direction for the cover with the legendary Lamar Jackson. For this key moment, Forth+Back wanted to hone in on the palpable tension a quarterback encounters, moments before charging out of the tunnel to lead their team to victory. The project resulted in an immersive new campaign that was brought to life in both static and motion across a range of campaign items.
Their aim is to create the world’s most authentic and immersive gaming products, designed to help players and coaches unlock the ultimate strategic advantage, while simultaneously allowing fans to see and experience what it’s like to be a Pro.
Forth+Back collaborated with the team at Status Pro to visualize the second edition of Pro Era. The studio developed an updated wordmark, as well as assisted with the creative and art direction for the cover with the legendary Lamar Jackson. For this key moment, Forth+Back wanted to hone in on the palpable tension a quarterback encounters, moments before charging out of the tunnel to lead their team to victory. The project resulted in an immersive new campaign that was brought to life in both static and motion across a range of campaign items.
