Every year, the annual Loeries Advertising Awards in South Africa asks thought-leaders and creatives from across the region to host masterclasses, and for the second year in a row, I got to bring the magic of TikTok to marketeers during Loeries Creative Week. 

This year, I decided to take the audience on a journey through my For You Page, giving them insights into how the advertising world on TikTok works, and how native content always wins.