For the launch of the new Durex Strawberry and Chocolate flavoured condoms, we needed to target a new demographic: young people who are new to the condom-buying scene, and open to trying something a little more fun and frivolous.
Along with this comes huge advertising barriers in this notoriously conservative region.
Our insight: 🍑,🍆,💦,🥕,🍌,🌮 (this list could go on forever) are already being used by our audience to insinuate anything and everything sex.
Add some flavour. Add some fun.
