🍓 DUREX Flavour Launch 🍫
For the launch of the new Durex Strawberry and Chocolate flavoured condoms, we needed to target a new demographic: young people who are new to the condom-buying scene, and open to trying something a little more fun and frivolous.

Along with this comes huge advertising barriers in this notoriously conservative region. 

Our insight: 🍑,🍆,💦,🥕,🍌,🌮 (this list could go on forever) are already being used by our audience to insinuate anything and everything sex.
Introducing the latest additions: 🍓and 🍫. Metaphors not just for sex, but for fun, exciting sex.

Add some flavour. Add some fun.
Durex Arabia - Flavour Launch
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Durex Arabia - Flavour Launch

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46
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Published: