Love, like excitement, passion or intimacy, is invisible. These are feelings that you can’t actually measure unless you’re the one feeling them, and you definitely can’t quantify them with chocolate, flowers or red fluffy bears.
So we came up with a 360 Valentine’s campaign that you can’t see.
From invisible social content...
To invisible e-commerce bundles...
Invisible YouTube bumpers with an ASMR-style VO.
An invisible party in Lebanon where we gave out a first ever: invisible tattoos. The tattoos featured words like 'love, passion, feel'. People had to find their 'tattoo twin' by feeling each other's skin for a chance to win Durex prizes.
And invisible POS that disappeared when you saw it from the side.
The campaign was chosen by Google to feature as a case study on their business platform.
The campaign performed amongst Top 2 from Durex globally across all metrics.
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