This online game was part of an integrated campaign created for the relaunch of the MWEB brand. The new brand message of MWEB is 'Keep it simple, keep it MWEB", putting our brand as the solution to the frustrations of slow, unreliable, confusing internet.
This digital first concept uses the accelerometer in a smartphone (the glove) so that you can punch towards your screen (the punching bag), to let out your frustration.
Rebranding, Concept, Co-Design, Art Direction, Illustration.
Step 1: Link your devices.
Step 2: Punch towards your screen with your smartphone.
Step 3: Try to beat other high scores.
Step 4: Get your result.
Step 5: Submit your score as an entry to win a Takealot.com voucher.
