In an extremely conservative region, Durex Arabia has a hard task in reminding people what they stand for: good sex.
A human insight – conservative or not – is that people celebrate big events, celebrations, wins, and more, with sex.
So we came up with: Durex Celebrations.
365 days in a year. 365 reasons to celebrate.
Some may be more obvious reasons, like New Year. Some may be less, like International No Pants Day.
The point is that no reason is too big, too small, too significant, or too irrelevant to celebrate the best way we know how: with sex.