To celebrate the launch of its latest collection, the Louboutin house orchestrated a spectacular event by taking over the iconic space of the Galeries Lafayette. As a welcome, a majestic red carpet was rolled out, offering clients an immersive and luxurious experience throughout the summer season.
As part of this initiative, we designed and broadcasted a captivating promotional video with the aim of drawing the attention of Parisians and inviting them to the event at the Galeries Lafayette. This intriguing video quickly captured the public's interest on Instagram and TikTok platform, achieving rapid success with over 1.7 million views in just one week. It also generated considerable buzz, prompting a flood of enthusiastic reactions and viral shares.
At the heart of the event, an impressive sculpture of legs over 4 meters high was installed under the main dome of the Galeries Lafayette. This work of art not only represented the elegance and style associated with the Louboutin brand but also served as an attractive focal point for visitors.
The sculpture was carefully designed and modeled by us, symbolizing the grandeur and luxury of the new collection.
To enhance the in-store customer experience, videos showcasing the new products were broadcast across the 64 screens throughout the Galeries Lafayette. These videos provided customers with a detailed look at the items, focusing on design, quality, and style. Additionally, a dedicated corner was available for a more in-depth exploration of the collection.
The creation process included 3D scanning of the products for a very realistic and optimal visual rendering, allowing for an immersive and engaging product presentation.
Recognizing the importance of digital engagement, particularly for those who couldn't visit the store, Louboutin also implemented a Virtual Try-On app. This technology allowed fans of the brand to explore the bags and other accessories directly from their homes. The product videos were also available on social media, offering an interactive and personal experience. This approach not only expanded the reach of the event but also offered a new and innovative way to experience the brand and its products.
