Social Media Staging Project: "Vote MD"
The goal of this project was to create an encouraging logo for Maryland voters and to stage it on a social media platform.
I started with a 'campaign mindmap', to figure out where my logo could be placed. Then I moved onto thumbnails. I focused on a lot of the things that make Maryland unique in order to install Maryland Pride into potential voters.
I narrowed my thumbnails down to four images: crabs, oriels, Black-Eyed Susans, and jousting. Picking those four, I created digital versions of them.
In terms of recognizable icons, I felt there was a better chance with the crab.
From there, I made four versions of the crab icon.
As much as I love the Maryland flag as well as the details of the crab itself, I really had to simplify the design. I decided to go with the above second icon and created one-color, two-color, and black and white versions and made a logo sheet.
Finally, I staged an Instagram post.
