Collaborative Project: Rebranding Local Non-Profit
In this collaborative project, my group was assigned to help a local non-profit, Food4Thought, fully rebrand their logo.
We all started with a mindmap and mood board.
I wanted my logo to emphasize meaningful simplicity, so I created thumbnails to try and convey that.
I chose two that I really liked and made a black and white and colored version for both.
My group decided that of all of our logos that we made, my 'many hands' logo communicated the charity's voice the clearest.
I moved forward with the first official colorized version.
After discussing with the charity director, and within our group, I made several adjustments, as well as a vertical version.
Main logo
This updated version was much better to work with, in terms of marketing product placement.
Once we all agreed on this version, my team worked on a tri-fold brochure layout, business cards, social media staging, and products using my logo.
Tri-Fold Pamphlet Front Side Tri-Fold Pamphlet Back Side
