Givity Brand Identity





Givity Brand Identity
Givity is a 365 days mobile flea market platform where celebrities and their fans play together. Mobills Group designed the brand identity and illustration system of Givity.

Partner: Givity
Date: July 2023








A brand logo is designed to reveal the identity of Givity. The two ‘ i ’ facing each other, as if exchanging goods, symbolize the brand identity as a flea market platform. The use of bold sans-serif font conveys Givity’s reliability, while the grooves between the letters reveal visual tension and wit.











Mobills-Group
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.


GIVITY
Hyunsung Choi

MOBILLS GROUP
Directing : Mochoon, Soho
Brand Planning : Jiwoo
Brand Design : Sohyun, Jinnie

©2023 Mobills Group





Givity Brand Identity
Published: