S I V I A N O
P R E M I U M I T A L I A N W I N E S
branding: brand concept development / trade mark design / package design
брендинг: разработка бренд-концепта / брендинг / дизайн торговой марки / дизайн упаковки
Branding and packaging design for a series of premium Italian wines Siviano. The overriding task for the agency in this project was the creation of an integral image that would reflect the elegant feel of the product, and identify the drink’s region of origin.
In this project we realized our vision of something deliberate, pompous and luxurious Italy. Secret societies of ancient Italy, hidden from prying eyes, luxurious masquerades held behind closed doors, mysticism, secrets, involvement with elitism - all this was reflected in the design of premium wines Siviano.
The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design. The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the lower part of the label respectively.
The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
RU: Брендинг и дизайн упаковки для серии премиальных итальянских вин Siviano. В этом проекте мы реализовали свое видение в чём то нарочитой, помпезной и роскошной Италии. Тайные общества старинной Италии, скрытые от посторонних глаз, роскошные маскарады, проводимые за закрытыми дверями, мистика, тайны, сопричастность с элитарностью - все это нашло отражение в дизайне премиальных вин Siviano.
