From naming to branding and packaging design we introduced a vibrant yet delicious ice cream mochi brand. The role of color, illustration, moving image and it’s digital presence formed an expressive brand that makes you go WOW!
To build our case, we captured the wondrous world of mochi. When you open a pack of Wowchi, it’s like opening a devine gate full of pleasure…and boom!
At this exact moment all you senses tickle. A firework of fruits, feelings & flavors blows expressively throughout the pack. Wowchi aim to celebrate colors in every neighborhood’s shop and become an everyday mind-blowing delight.
Let’s begin with an undeniable fact. WE LOVE MOCHI. And we also love going our own way. Because doing things differently can lead to something exceptional. Much like when you combine the iconic Japanese rice cake confection dough with the most delightful ice cream filling to produce a mochi that makes you go WOW!
Branding: AG Design Agency, Creative Direction: Alexandros Gavrilakis, Art Direction: Sofia Pliakopanou, Illustration: Adamantia Chatzivasileiou, Naming: e.t.copywriters, Copy: Olympia Aivazi, 3D Generalist: Panagiotis Vasilatos, Motion: Nektarios Karanikas, Photos: Arsenis Miaris
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See more: AG's projects on Packaging
