I’M ALIVE KOMBUCHA is a brand of 100% natural carbonated kombucha made through a 506 hours of natural fermentation process. In collaboration with the DOLPHINERS FILMS, Mobills Group designed a new brand character and developed the brand identity of I’m Alive Kombucha.
Date: May 2023
Partner: FRESHICO. I’M ALIVE KOMBUCHA, DOLPHINERS FILMS
I’m Alive Kombucha is crafted through a 506 hours natural fermentation process. The brand’s core values emphasize the slowness of nature while providing a trustworthy and healthy taste. To represent core values, a logo was designed incorporating an organic texture and the rhythmic movement of fermented carbonation.
I’m Alive Kombucha’s Korean logo maintains a consistent identity based on the characteristics of the English logo’s alphabet and the 506 hours fermentation stamp, which symbolizes the brand’s identity.
Based on the fermentation of green tea and black tea, a variety of flavors are packaged in various forms such as glass bottles, PET bottles, cans, and jelly pack.
The advertising video, produced in collaboration with the Dolphiners Film, humorously presents I’m Alive Kombucha as a healthy carbonated soda drink, utilizing the iconic character ‘Alive Bear’.
The full advertisement can be viewed through 🔗 THIS LINK.
Mobills-Group
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.
I’M ALIVE KOMBUCHA BRANDING
FRESHICO
Hyunjeong Lee, Kyeong hun Kim
DOLPHINERS FILMS
Sunghun Lee, Jaemin Kim, Daehyun Lee, Sooun Kim, Eroo Kim, Hanwoong Kim
Sunghun Lee, Jaemin Kim, Daehyun Lee, Sooun Kim, Eroo Kim, Hanwoong Kim
MOBILLS GROUP
Directing: Mochoon, Soho, Theo
Brand Planning: Jiwoo, Kyujeong
Brand Design: Hyelin, Hoontaek, Sieun, Sohyun
Directing: Mochoon, Soho, Theo
Brand Planning: Jiwoo, Kyujeong
Brand Design: Hyelin, Hoontaek, Sieun, Sohyun
©2023 Mobills Group
