With the Loerie Awards evolving from celebrating advertising creativity to celebrating creativity as a whole, we were driven to explore the essence of creativity itself.
The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award. We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience.
To that challenge we knew we had to make something special.
Read more here.
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 45"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 39"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 42"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 43"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 40"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. FILM 43"
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. POSTER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. BANNER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. BANNER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. BANNER
CREATE. AFFECT. A CONNECTION MADE. AN EMOTION FELT. BANNER
