THIS COCA COLA CAMPAIGN WAS DONE FOR THE FACEBOOK CREATIVE ACCELERATOR PROGRAM WHICH IS SPECIFIC TO EMERGING MARKETS. WE WERE ONE OF 5 AGENCIES CHOSEN GLOBALLY TO PARTAKE IN THIS PROGRAM. OF THE 5 AGENCIES WE WERE THE ONLY AGENCY THAT DID 2 CAMPAIGNS, 1 FOR THE SOUTH AFRICA MARKET AND 1 FOR THE AFRICA MARKET (KENYA).
THIS CAMPAIGN SEEKS TO SPREAD THE MESSAGE OF HAPPINESS TO PEOPLE ACROSS THE COUNTRY ACROSS ALL DEVICE TYPES AND CONNECTION STRENGTHS IN THE COUNTRY.
INSIGHT: THE RECENT OUTBREAKS OF TERRORISM AND EBOLA HAVE CAUSED A MASSIVE DECLINE IN TOURISM TO KENYA, CAUSING HIGHER UNEMPLOYMENT AND GENERAL UNHAPPINESS.
IDEA: HELP BRING THE HAPPINESS BACK BY HELPING BRING BACK THE TOURISTS.
…and here’s what went live on 24 Feb 2015
THE POSTS
Phase 2 Creative
We re-skin the campaign and user generated content to talk to potential tourists.
Through Facebook’s targeting system we seed messaging to ex-pats and past visitors to Kenya, to people talking about safari holidays and pretty much anyone who might have an interest in visiting.
THE POSTS
Case Study Film
