Kenya's Coke Everythings OK Facebook Campaign 2015
THIS COCA COLA CAMPAIGN WAS DONE FOR THE FACEBOOK CREATIVE ACCELERATOR PROGRAM WHICH IS SPECIFIC TO EMERGING MARKETS. WE WERE ONE OF 5 AGENCIES CHOSEN GLOBALLY TO PARTAKE IN THIS PROGRAM. OF THE 5 AGENCIES WE WERE THE ONLY AGENCY THAT DID 2 CAMPAIGNS, 1 FOR THE SOUTH AFRICA MARKET AND 1 FOR THE AFRICA MARKET (KENYA).

THIS CAMPAIGN SEEKS TO SPREAD THE MESSAGE OF HAPPINESS TO PEOPLE ACROSS THE COUNTRY ACROSS ALL DEVICE TYPES AND CONNECTION STRENGTHS IN THE COUNTRY.

INSIGHT: THE RECENT OUTBREAKS OF TERRORISM AND EBOLA HAVE CAUSED A MASSIVE DECLINE IN TOURISM TO KENYA, CAUSING HIGHER UNEMPLOYMENT AND GENERAL UNHAPPINESS.

IDEA: HELP BRING THE HAPPINESS BACK BY HELPING BRING BACK THE TOURISTS.
…and here’s what went live on 24 Feb 2015
THE POSTS
Phase 2 Creative
 
We re-skin the campaign and user generated content to talk to potential tourists.

Through Facebook’s targeting system we seed messaging to ex-pats and past visitors to Kenya, to people talking about safari holidays and pretty much anyone who might have an interest in visiting.
THE POSTS
Case Study Film
Kenya's Coke Everythings OK Facebook Campaign 2015
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Kenya's Coke Everythings OK Facebook Campaign 2015

Kenya's OK. Help bring the happiness back by helping bring back the tourists.
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