We conceived a social media content lead campaign which centered on a fun fictional island
character called Burt Waikiki.
Burt is a personal trainer all the way from the Island of Kauai. More than that, he is one of the
most motivated guys you’ll ever meet and the ultimate ambassador for the Kauai lifestyle. You see on
the island of Kauai, they know that a happy life is a healthy one. To educate the people of South Africa
in the Kauai way of being healthy:in body, mind and soul.
MEET BURT WAIKIKI
SURFING WITH BURT WAIKIKI
YOGA WITH BURT WAIKIKI
BEACH BATS WITH BURT WAIKIKI
GOLF WITH BURT WAIKIKI
LIVE THE KAUAI LIFE WIN A TRIP TO KAUAI