AXE ANARCHY CAMPAIGN 2012
AS PART OF A NEW CAMPAIGN TO INTRODUCE ITS FIRST WOMEN'S FRAGRANCE 'ANARCHY' WE INTRODUCED A BRANDED SERIALIZED GRAPHIC NOVEL ON YOUTUBE AND FACEBOOK IN A PARTNERSHIP WITH THE PUBLISHER ASPEN COMICS.
 
WE BROKE WITH A TEASER VIDEO ON YOUTUBE. THE GRAPHIC NOVEL LAUNCHED ON YOUTUBE. FANS WERE BE ABLE TO ADD THEIR OWN SUGGESTIONS TO THE STORYLINE AND PLOT WHICH WE THEN INCORPORATED, WITH NEW 'EPISODES' UPLOADED EVERY FEW DAYS.
 
THE STORY WAS BROUGHT TO LIFE BY ASPEN COMICS' SCOTT LOBDELL, WHO WAS BEHIND MANY FAMOUS X-MEN STORIES IN THE NINETIES.
 
THE CASE STUDY FILM REVEALING THE STRATEGY, IS BELOW.
             AXE ANARCHY COMMERCIAL 60"
             AXE ANARCHY COPS & ROBBERS COMMERCIAL 60"
             AXE ANARCHY THE STORY SO FAR...
             AXE ANARCHY THE MAKING OF...
             AXE ANARCHY YOUTUBE CHANNEL LANDING PAGE
             AXE ANARCHY YOUTUBE CHANNEL READ THE GRAPHIC NOVEL
             AXE ANARCHY YOUTUBE CHANNEL BEHIND THE SCENES
             AXE ANARCHY YOUTUBE CHANNEL SHAPE THE STORY
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
             AXE ANARCHY CHAPTER ONE
AXE ANARCHY CAMPAIGN 2012
9
380
3
Published:

AXE ANARCHY CAMPAIGN 2012

AXE ANARCHY CAMPAIGN 2012
9
380
3
Published: