LIFE IS ORGANIC™
Myeko® is a international awarded brand created at SNorD for a premium cosmetic line made only with natural and organic components. A original and emotional name and brand concept inspired its clean identity and sophisticated imagery, able to endorse a well segmented product line. Among the naming, positioning and branding, the creative challenge relied on defining the product categorization and segmentation: essensea® was the anti-aging segment created and a good example of Myeko’s brand stretching potencial for an organic growth, in line with consumers seeking for a organic life.
My personal contribution
Brand Creative Strategy | Naming Definition | Brand Tone and Speech | Copywriting | Advertising | Product Segmentation | Promotion & Activation
Brand Creative Strategy | Naming Definition | Brand Tone and Speech | Copywriting | Advertising | Product Segmentation | Promotion & Activation
Agency: Snord - SuperNormal Design
Client: LIO - Life is Organic™
