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Pluma® was the brand of a global project developed at Brandia to endorse Galp Energia´s innovative lightweight  gas cylinder. A 100% portuguese project from the engeneering to the design, branding and naming, where Pluma® stands for "feather", reinforcing the product lightweight advantage. Worldwide awarded with some of the most prestigious prizes such as a Red Dot Design award, among others, Pluma was intended to gain the top of mind of its own product category. A ambition that was well succeded in the way consumers uses  "Pluma" word to refer any lightweight gas cylinder. Not only the one from Galp Energia. 
My Personal Contribution:
 
Brand Naming | Brand Communication Signature | Brand Creative Strategy | Copywriting | Activation Planning | Promotional Campaigns | Retail Communication
 
Agency: Brandia
Client: Galp Energia
Pluma®
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Pluma®

Seguramente mais leve Pluma® was the brand of a global project developed at Brandia to endorse Galp Energia´s innovative lightweight gas cylinde Read More
17
517
2
Published:

Creative Fields