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    Always Unique™ since 1917 When 2 historical Portuguese Hotel Chains merge their business, the rebranding process is a great part of the whole ch… Read More
    Always Unique™ since 1917 When 2 historical Portuguese Hotel Chains merge their business, the rebranding process is a great part of the whole challenge. Add its different company cultures, portfolio diversity and heritage and you can imagine how the new brand will be key to set a new strategic and marketing vision for a new group that will rise from it. Thema Hotels is the result and the tangible part of a whole organizational transformation, setting a new ambition for its historical and contemporary hotels, all claiming for its differentiation and trying everyday to be "always unique". Read Less
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Always Unique™ since 1917

When 2 historical Portuguese Hotel Chain companies merge their business, the rebranding process is a great part of the whole challenge. Add its different company cultures, portfolio diversity and heritage and you can imagine how the new brand will be key to set a new strategic and marketing vision for a new group that will rise from it. Thema Hotels® is the result and the tangible part of a whole organizational transformation, setting a new ambition for its historical and contemporary hotels, all claiming for its differentiation and trying everyday to be "always unique".
My Personal Contribution:
 

Brand Naming | Brand Communication Signature | Brand Creative Strategy | Copywriting | Brand Segmentation
 
Agency: SNorD SuperNormal Design
Client: Eurotel Tavira