Advanced Galp Technology™
Gforce® is the brand developed at Brandia Agency for endorsing Galp Energia's new premium line of additivated fuel products. The powerful and yet emotive brand naming is supported by a Strategic commitment on placing innovation at the core of Galp's brand and company vision. Hence its tagline - AGT - Advanced Galp Technology™ - that was created not only as a Brand Signature for ®, but also with the purpose of crossing all Galp's future innovations, such as its iconic Pluma® world awarded project, that is also part of my portfolio. With a range of product that goes from Gforce Diesel to all fuel derivatives available at Galp Stations, Gforce® became the top-of-mind brand that differentiated Galp Energia's positioning as a premium fuel provider on its highly competitive market.
My Personal Contribution:
Brand Naming & Signature I Brand Creative Strategy | Copywriting | Promotion and Activation Planning
Agency: Brandia
Client: Galp Energia
