Pedro Monteiro's profile

VILLA GUIA

Pedro Monteiro
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THE GOLDEN MILE HOTEL
 
Rebranding project proposal developed at Snord for Senhora da Guia Hotel. A disruptive approach thru a sophisticated wordmark brand and premium communication design details that would elevate this hotel to a premium and boutique new market segment. The new naming and signature was part of the hole brand strategy, reinforcing claiming its up-class positioning on the increasingly competitive hospitality market at Cascais. The golden Mile restaurant, The ocean Drop Pool or the Golden Miles fidelization card where also conceived to provide a new brand narrative and speech to this new and seductive way for endorsing a boutique hotel.
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
naming Brand Signature Creative strategy creative contents Naming Segmentation Products
My Personal Contribution:
Brand Naming & Signature | Brand Creative Strategy | Brand Segmentation | Copywriting | Advertising | Creative Direction
 
Agency: SNorD
Client: Senhora da Guia Hotel
 
 
VILLA GUIA
Published:
Pedro Monteiro's profile

Owner

Pedro Monteiro's profile
Lisbon, Portugal

VILLA GUIA

Rebranding project proposal developed at Snord for Senhora da Guia Hotel. A disruptive approach thru a sophisticated wordmark brand and premium c Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial