THE GOLDEN MILE HOTEL
 
Rebranding project proposal developed at Snord for Senhora da Guia Hotel. A disruptive approach thru a sophisticated wordmark brand and premium communication design details that would elevate this hotel to a premium and boutique new market segment. The new naming and signature was part of the hole brand strategy, reinforcing claiming its up-class positioning on the increasingly competitive hospitality market at Cascais. The golden Mile restaurant, The ocean Drop Pool or the Golden Miles fidelization card where also conceived to provide a new brand narrative and speech to this new and seductive way for endorsing a boutique hotel.
My Personal Contribution:
Brand Naming & Signature | Brand Creative Strategy | Brand Segmentation | Copywriting | Advertising | Creative Direction
 
Agency: SNorD
Client: Senhora da Guia Hotel

 
 
VILLA GUIA
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Pedro Monteiro

VILLA GUIA

Rebranding project proposal developed at Snord for Senhora da Guia Hotel. A disruptive approach thru a sophisticated wordmark brand and premium c Read More
14
359
1
Published: