Brastemp
Credit Card Landing Page
Brastemp is one of the most famous and respected appliances brand in Brazil. It's owned by Whirlpool. My first challenge at the company was to design its new credit card landing page.
Scenario
I had to review the whole user journey and properly understand how to change the information hierarchy, texts and UI, In order to improve the user experience and increase the conversion rate (which means: the amount of new card holders).
Previous numbers and issues
❌ Low engagement rate vs. page views rate
❌ Mobile version has lower clicks rates
❌ Long scrolling page with confusing communication
❌ User attention is mostly on the top but the card selection and CTA are in the middle.
317,898 page views
153,192 interactions = 48% of interaction
* Data from Q1 2022.
New version improvements
⚡️ engagement rate vs. page views rate increment
⚡️ Shorter page with straight and clear communication
⚡️ Card selection and CTA are now on the top. Where users can quickly start the proposal form without scrolling the page
⚡️ Fixed CTA improvement according to Brastemp design system
20% increment on interactions in average
* Data from Q2 2022.
We designed a new card order flow as well.
See it here or look at projects page for Brastemp Credit Card Order Flow.
Take a quick look at previous version
Navigation tip: click areas are marked with an animated hand as shown below.
Brastemp Card previous landing page - Desktop.
Brastemp Card previous landing page - Mobile.
Then the newer version
Brastemp Card new landing page - Desktop
Brastemp Card new landing page - Mobile
Thanks for appreciating my work!
