B.blend
Landing Page
Brastemp is one of the most famous and respected appliances brand in Brazil. It's owned by Whirlpool. One of the most satisfying challenges I had to face at the company was to redesign the landing page for its capsule drink machine B.blend.
Scenario
In order to improve the machine and capsules sales through this landing page we had to review and understand how to change the information hierarchy, texts and UI. With sales in mind we decide to reorder sections and put capsules and machines at the top, then brought informational sections and parts (gas cilindre) below to support the buying decision.
Previous version issues
❌ Long scrolling page
❌ Sale sections are at the bottom
❌ Space wasting and heavy visual
❌ Wrong use of store components (making the buying process harder)
New version improvements
⚡️ Top banner as a "dashboard": to know more about the machines; or buy your capsules and/or machine.
⚡️ Shorter and better set flow: at the first fold you can decide what you want to do.
⚡️ Better space usage to shorten scrolling.
⚡️ Buying process made easier by using the right components.
R$ 178k in sales in the first month*
41% of the sales are made from the landing page
* Data from 09/20/2022 to 10/12/2022.
Take a quick look at previous version
Navigation tip: click and swipe areas are marked with animated hands as shown below.
Previous B.blend landing page.
Then the newer version
B.blend new landing page - Desktop
B.blend new landing page - Mobile
Thanks for appreciating my work!
