The Leadership Challenge® | Leadership Practice Inventory® | Landing Page
Wiley is an American publisher with 200 years of life, which provides professional and personal development tools throughout North America and Europe. They do that with their brands The Leadership Challenge, Everything DiSC, Five Behaviors, PXT Select, Cross Knowledge and others.
The Challenge
The Challenge
Decrease bounce rate of the Google campaigns landing page. The previous landing page was based on their website, which was so confuse, with a lot of scape and distraction points.
Our Solution
Develop a more attractive landing page, with the same identity that was created for the online campaigns, conversion-focused, killing content to convince the visitors of that solution was the right solution.
The Results
Same quarter budget = ⬆︎5x conversion rate • ⬇︎CPL in 50%
Annual goal of leads reached 2 months before the end of the fiscal year.
Previous Landing Page
Same environment of the website. Bad Information hierarchy and a lot of visual noises, scape and distraction points. Incorrect CTA positioning.
New Landing Page
Clean, proper use of elements and information hierarchy.
Screens overview
Mobile navigation.
Work Process
Design, prototyping and final delivering (to development) with Adobe XD. Prototype with online navigation and high fidelity to the final project. The developer received all of the assets in the same tool, Adobe XD (images, font styles, colors and some other elements).
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