OneTouch® | Grupo RD | Landing Page

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Grupo RD (Raia Drogasil) is the biggest Brazilian drugstores network, which holds brands like Droga Raia, Drogasil, Farmasil, 4Bilo and Onofre (recently joined).

The Challenge

Be able to support a flood of suppliers partnerships inside their e-commerce platform, with specific products landing pages, which would be highlighted, separated of the others products. Lead users to buy, providing information with good hierarchy and clean screens. Those landing pages were fed by Google campaigns.

Critical points: the platform used by the client was limited. A lot of HTML and CSS commands and external scripts weren't supported. And also, on average, the content provided by the supppliers were to long. So, we should design with this limitations in mind. Here, we created a landing page for One Touch®, a RD supplier.

Our Solution

We made the content short without damages to the understanding of the message, focused on explaining videos that were attached to the project. Following the strict conditions of their platform, we created a clean and cohesive layout, driving users to the products catalog, across information. At all steps, we used Adobe XD. Design, prototyping and delivering assets for the development team.

Previous Landing Page

A lot of noise, bad information hierarchy, confused CTAs placed on the same space, unresponsive layout, lengthy page.