2Briefing: make a calendar that shows off Fedrigoni's new wood stock paper range.
The approach taken is a calendar which metaphorically relates to a pine tree. Users can grow this tree on their desk, with each month a new layer is added on top. This is rewarding and keeps the user interested.
The approach taken is a calendar which metaphorically relates to a pine tree. Users can grow this tree on their desk, with each month a new layer is added on top. This is rewarding and keeps the user interested.
It has been designed to be abstract and minimalistic, so it is not a detriment to the layout and production, also this is considered one of the key elements of quality aesthetics. The typographic element works well with the simple and clean shape of the calendar. When using the calendar, the future months can be kept in the box or stacked to grow the tree initially.
______________
First half of 2014.
