MoonPie - A New Moon

A suggestive rebranding of MoonPie, a marshmallow sandwich brand. The goal was to redesign its century old identity with a touch of novelty and contemporary design. And launch the New Moon near to its 100th Anniversary.
New Logotype and Identity Graphics
Individual Packaging
Tin Packaging
Product Website

Art Director: Rushil Nadkarni
Designer: Priyanka Shah
Copywriter: Rushil Nadkarni
School: Savannah College of Art and Design, London College of Communication