Live Adobe MAX – The Creativity Conference
Learn from the best in the creative industry.
Watch now
  • Add to Collection
  • About

    About

    Become Legend is a Campaign for Gatorade, during the 2012 Summer Olympics, to inspire young athletes and show them what it takes to become a lege… Read More
    Become Legend is a Campaign for Gatorade, during the 2012 Summer Olympics, to inspire young athletes and show them what it takes to become a legend. Read Less
    Published:
Gatorade - Become Legend
We wanted to create a consistent brand interaction with Gatorade throughout the Summer Olympics by allowing users to acquire information about athetes they admire, current and historic. And show them what it takes to become a legend.
 
#BecomeLegend
 
 
Outdoor
 
 
 
 
Website
Users can track live event schedules, compare current-past athletes and read the biographies of the legendary American athletes, and share what they like on social media.
 
 
Credits
Art Director: Rushil Nadkarni
Copywriter: Pablo Isaza
School: Savannah College of Art & Design