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    About

    The campaign communicates that FitBit Force, an activity-tracking wristband, helps you connect with your body.
    Published:
Awards
ADDY (American Advertising Awards) 2014 Bronze - NonTraditional Media
One Show Student Exhibit 2014 Official Selection

SCADDY 2014 Best of Show
SCADDY 2014 Gold - Integrated Marketing Campaign
SCADDY 2014 Gold - NonTraditional Media for Print

FitBit Force is an interactive wristband that allows its users to track a variety of aspects related to their daily lifestyle. "Help Your Body Do The Talking" is a campaign that promotes FitBit Force as a product that bridges the communication gap between mind and body in order to maintain a healthy lifestyle.

#BodyLanguage


Case Study Video



Microsite - Creates awareness about the existence of FitBit Force with a round of funny questions. The results could be shared on your social accounts
 
 
 
 
Rich Media Banner Ads respond to cursor movements that relay the message of FitBit Force as a communicator between the mind and body.
 
Interactive Web Banner 1
 
Interactive Web Banner 2
 
 
 
 
Interactive Print Ads use an augmented reality experience to communicate how FitBit force enables communication between the mind and body
 
Interactive Print Ad 1
 
Interactive Print Ad 2




A new UI for FitBit Mobile Application that remains synced with FitBit Force on your hands. Tracks your daily activity and motivates you with text messages.
 
 
 
 
Social Media Integration to get a conversation started and share the results from the microsite
 
 
 
Credits
Art Director: Rushil Nadkarni
Copywriter: Pablo Isaza
School: Savannah College of Art and Design