Shinhan Card, along with Mobetterworks, has published a special edition of the "DEEP DREAM" check card for the MZ generation. Mobetterworks planned the card under the motif of a baseball trading card, and the card production process was released on YouTube channel "MoTV.”
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Date. March 2022
Partner. Shinhan Card
Shinhan Card, Korea’s leading card company, wanted to develop a card that can be used by the young generation. Under the message ‘Small Work Big Money’, Mobetterworks devised an experience elements so that the young generation can play with card.
By interpreting the IDOL photo card culture enjoyed by the MZ generation in the American vintage style of Mobetterworks, Mobetterworks designed a vivid mood card with the concept of a baseball trading card from the 80s. This provided a familiar but different card issuance experience for the MZ generation.
Under the slogan “A Little Joke for Free Workers”, Mobetterworks is a brand that tells playful jokes to workers. We suggest a better way of working, both online and offline, across products and contents. Mobetterworks brand story is being released on the Youtube channel ‘MoTV'
MoTV is a media that records Mobills’s activities and shows our thoughts. It started with the original series <Mochoon the Brand Maker>, which contains the process of launching the brand “Mobetterworks”. MoTV expanded its content to the <Real Advice> series and <Nu-Branding> series, and had a fandom called Mozzang-e. As of Aug 2021, it has attracted 60K subscribers and has become a Youtube channel for workers.
