MetaSpark is a SaaS software developed with AI technologies that act as task management and combine all essential employee tasks across different systems into a single and flexible dashboard. MetaSpark provides AI-driven statistics on the performance of every employee and easily connects people through other platforms while tracking down accomplishments of people's work.
One of the main features is the “Team Performance” metric which shows how many tasks a single employee has accomplished. Moreover, this entire approach is made in a gamification format. Additionally, they have a unique rewards system for those who go beyond the scope of their work. With enough earned Sparks, they can be easily exchanged for gift vouchers from various stores and shops.
When our branding experts began working on their brand visual identity, we were looking for a unique idea that could bring a new and fresh image into the existing market of task managers. As mentioned previously, MetaSpark has a reward system connected with task accomplishment and task tracking, based on “Sparks''. They motivate workers and lead them towards productivity and achievements during their typical daily routine. That concept was new and could be compared to the discovery of the first flame. As it brings a new flame of employee engagement and motivation to the market of task managers.
After all of the brand identity development steps were completed, our team began developing their marketing website design. At first, we decided to implement some of the unique volume animations with some illustrations. It was a complex and time-consuming process as we tried to stick to the concept of a clear and transparent website with the elements of the volume interface.
Additionally, we developed a style guide consistent with the style of animations. The chosen style does not disrupt the flow of the consuming process of new information. Our design experts tried to keep a very light and transparent style guide while focusing on the product interface decisions.