SAP x Global Expo Dubai
3D Motion


For SAP we collaborated with BBDO to create a series of striking large-scale LED installations at the World Expo in Dubai featuring snappy tactile and metaphoric scenes -
a witty large-scale visual ASMR that gives audiences a moment of pause smile and understanding.



Sustainable



Responsible




Connected


Styleframes



Client: SAP
Agency: BBDO

Production & VFX: Aggressive/LOOP
Creative Directors: Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro
Art Director: Alex Mikhaylov
Producer: Dustin Pownall
CG Supervisor: Max Chelyadnikov
Design: Danil Krivoruchko, Alex Petrovsky
3D Animation Lead: Dmitriy Paukov
CG Artists: Artemy Perevertin, Alex Petrovsky, Max Chelyadnikov
Lighting: Filipp Gorbachev, Max Chelyadnikov
2D Animation: Vladimir Tomin
Compositing: Max Chelyadnikov
Online Conform: Won Cha, Dan Shapiro


Audio: Sanctus

SAP x Global Expo Dubai
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