Society of the Query


About this project
Society of the Query is a research project initiated by the Institute of Network Cultures. The conference focused on how algorithms behind search engines influence the overall worldview and cause people to depend little on their associative capacity. The briefing for the visual identity of the conference was very open, however required that there would be a direct reference to Google. 


In the design Society if the Query is the empty paper; the blank canvas. The search bar is an iconic reference to the start of collecting knowledge. The design starts with a primary colour-palette that derives from the four iconic Google colours. This limited colour palette is mixed, expanded and refined throughout the identity. 

Institute of Network Cultures / Visual Identity / Concept development  / Print communication / Digital communication / Bronze European Design Award 2014 - Brand Implementation




Poster & flyer



Program



To replace the Google colour-palette, we chose to apply a colour of an alternative colour-palette to each component of the conference. To determine which element would receive which colour, all swatches were arranged based on their colour and assigned to the chronological order of the program. By doing so all speakers, moderators and team members; alternative search engines; and any related keywords were assigned a unique colour. This system then served as a way of navigating the booklet. 






Conference


Inherent - Studio for form
Instagram / Behance


Society of the Query #2
97
1,791
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Published:

Society of the Query #2

Society of the Query is a research project initiated by the Institute of Network Cultures. The second conference, organised in 2013, focused on h Read More
97
1,791
0
Published: