TENT Academy Awards
About this project
By hosting the Tent Academy Awards, TENT Rotterdam provides a platform for contemporary audiovisual art. For the 2014 awards, Inherent was asked to create the graphic design for the visual identity, awards show, and exhibition. The dynamic logo refers to the idea of a hallmark and is playfully used throughout the visual identity as an experience of 'measure'. The RGB-colours refer to the materiality of audiovisual art and gives the overall design a festive character.
The Tent Academy Awards consists of three awards with no further hierarchy. We chose to design three weighted blocks that consist of the same volume but differ in shape: The Tent Academy Award (height), foreign film award (length) and the public choice award (mass).