Kolonihagen
Kolonihagen is a company that started as a food delivery service and café, and is today Norway's largest organic brand with over 250 products.
Design agency Goods has worked on a new visual identity for the brand in addition a new new website. They have also designed a design system for advertising, where Kolonihagen collaborates with Morgenstern on communication. Goods has worked closely with Kolonihagen on the development of three clear customer pledges with a focus on animal welfare, soil health and responsibility, and a distinct color spectrum inspired by the tastes in vegetables, fruit and ingredients in general.
The flexible color system means that Kolonihagen gets more opportunities as a brand when they vary messages and content.
