Historical wineries in the digital environment.
Client
The Raventós-Codorníu Group has been producing wines for over five hundred years, which makes it one of the oldest wine growing companies in the world. The group has fifteen wineries —with Codorníu as its flagship—, bringing together hundreds of brands of wines and cava. After the 2020 lockdowns, Raventós-Codorníu took on the challenge unifying its different wineries into a single business, with the aim of fostering internationalisation.
Challenge
Within its direct-to-consumer strategy, Raventós-Codorníu was in need of a new business centralising all its products and services through a unified digital ecosystem and a neutral brand representing its fifteen wineries. The new brand had to convey the attributes common to all wineries —craftsmanship, sustainability, premium—, together with a feeling of belonging and a new informative personality.
Solution
We developed a new international commercial brand whose positioning was based on inclusiveness and experience. Clients became members of a community where they could experience wine and cava, get to know the professionals behind the winemaking process and enjoy the history of century-old brands.
The brand design process drew inspiration from three different universes that are closely linked to the Raventós-Codorníu Group: Modernism, the winery and vineyard world, and field work. Photography was also a crucial element of the visual identity, as it allowed users to dive into the winemaking world through motives representing the end-to-end process. The emotional component was brought by the verbal identity, the main key message being “Live the real winery experience with us”.
15 Bodegas brings the past and the future together into a single experience aimed at turning consumers into authentic brand lovers.
