Discovering
the incredible
experience of
Met Opera, in
the cinema.
Client
The Metropolitan Opera is a vibrant home for the most creative and talented singers, directors, composers, musicians, and many other artists from around the world. They have been offering the public incredible and exciting shows for more than 100 years, which can now also be enjoyed across cinemas nationwide thanks to the alliance with Cine Yelmo.
Challenge
With this alliance, Cine Yelmo needed to create a new digital environment. An accessible space where everyone can discover information about upcoming operatic screenings, find out more information about each show, as well as an easy and effortless way to book tickets.
Solution
We used an elegant and classic approach, where users have the opportunity to immerse themselves in the world of Metropolitan Opera without travelling to New York. Opera Yelmo is a microsite designed for easy navigation – allowing the user to quickly find and book the opera they seek, providing further information for each performance, alongside schedules and available broadcasts nearby.
Opera Yelmo brings new life to century old shows, making them easily accessible for new and old audiences to enjoy alike. An experiential space for all opera lovers.
