Tata Coffee Limited over the years has had people from different communities helping their business thrive. Through their business they have also been able to create a very diverse flora and fauna around their estates and plantations over the years. They take great pride in this and showcase their efforts through home-stays and estate tours. They have been empowering communities around their plantations by giving individuals equal opportunity and rewarding there hardworking consistently.
With the Tata Group completing is 150 years, Tata Coffee Limited had also reached its 25 year milestone. This was the best occasion to showcase the story of their people and the surroundings which are equally vibrant and integral to the company. The theme of the report reflects the vibrant diversity of the company.
Through testimonials from their people, we were able to create a report that paid respect to every worker in the system while also showcasing how each one of them has been integral in helping the company grow.
We were able to capture most of the voices in the report through the use of graphic collages which were a mix of cutout images and illustrations. The graphic used bright colors while very individual had been toned using coffee colours. This help us capture the diverse plant and animal life around the estates and plantations. It also helped us tone down the colours in the clothes of the people. Also, since not all the images received were of a very good quality, such an image treatment worked as the best solution.
Full report can be viewed here> https://tatacoffee.com/sites/default/files/collaterals/Tata_Coffee_Annual_Report_2017-18.pdf
CREDITS:
Concept, content, design and production by AICL Communications Limited
This project was managed and written by Priyanka Giria and designed by Hafsah Parkar. The illustrations were done in-house by Hafsah Parkar on Adobe Illustrator. The print production of the report was done by Pradip Mitra.
