Future Lifestyle Fashions Limited
Integrated Report 2018-19
The year for Future Lifestyle Fashions Limited (FLFL) had been a very bright and fruitful one and they wanted to have a report that showcase a positive outlook while also showcasing a youthful fun feel which is what their fashion brands have.
FLFL wanted the report to have a different style as compared to its previous years reports. The cover design that was chosen by them was an illustrative design which was a novel idea for a fashion company to have. Keeping such a brief in mind, we decided introduce a bright colour palette, use of detailed illustrations having a distinct style and dynamic magazine style layouts for the inside pages of the integrated report.
Icon styling for the report
Graph and pie charts used in the report were a converted to solid blocks. This showcased interesting patterns making them look like they were fabric itself.
The business model was designed to be a easy read to understand the outputs of the business
The materiality for the company had been mapped against the stakeholders. we used a simple tabular version for ease of understanding as this was a new chapter in the report.
The focus story of the report for FLFL was the all the new interventions they were doing in their flagship stores of 'Central'. Central being their bigger and high fashion outlets, FLFL was interested in expanding their offerings to their customers through various customer loyalty programs, technology interventions and other was of shopping ideas. For this feature section, we decided to go with an illustrated concept that would make from an interesting read. The content was also written in a way that would be easy to create a visual narrative.
Full report can be viewed here> https://futurelifestyle.in/Admin/pdf/FLFL_Annual_Report_2018-19.pdf
Credits:
Concept, content, design and production by AICL Communications Limited
This project was managed by Ali Molai, written by Akhil Anilkumar and designed by Hafsah Parkar. The illustrations were sourced from shutterstock and enhanced further to match the brand language by Hafsah Parkar and Kasturi Varaskar. The print production of the report was done by Rajesh Godke.
Recognition:
Asia's Best Integrated Report (Design) Gold - Future Lifestyle Fashion Limited
May 2020 Asia Sustainability Reporting Awards
