my contributions:
CO-CREATING THE CONCEPT
CO-CREATING THE VISULA LANGUAGE
COPY DIRECTION
COPYWRITING
TAXI EUROPE - AS ONE OF VW'S CREATIVE LABS - WAS ASKED TO INVESTIGATE THE POSSIBILITIES FOR A NEW GLOBAL VISUAL LANGUAGE FOR VOLKSWAGEN’S DEALER ADVERTISING. WE CAME UP WITH A SIMPLE BUT ATTRACTIVE DESIGN LANGUAGE THAT IS EASY TO UNDERSTAND INTERNATIONALLY AND CAN THUS BE ADAPTED IN ANY MARKET.
additional credits:
Maarten van Huijstee (strategy)
Michelle Gauci (art direction)
