Subcultural Popcorn Box
My favorite project from my Sessions College coursework is one that illustrates the power of meticulous research. The assignment was to pick a subculture (I chose survivalism), then invent a fictional popcorn brand and design a popcorn box marketed to that subculture.
Survivalism has its roots in the 1940’s war era, when resources were scarce and practicality was top-of-mind. Seeking a way to differentiate my box from the other popcorn products on the shelf, I decided to avoid typical color schemes and instead emulate the blunt, type-heavy designs found on WWII ration books. To make the product more valuable to survivalist consumers, I explored all the things you can do with popcorn besides popping it and featured my findings in detail on the box. I also placed multiple hyperlinks to drive consumers to the brand’s website, inviting them to learn more food preparation skills and explore the brand’s other product lines.