Samantha Logan's profile

Travel Magazine Logo, Cover, & Spread

Travel Magazine Logo, Cover, & Spread
As part of my Sessions College coursework, I was tasked with designing 3 logo options, a cover, and an interior spread for a travel magazine based on a fictional client brief. As an added challenge, the 3 logo options had to communicate their distinctive connotations through typography alone—no graphics allowed.

The logo options I developed are each strong in their own way: #1 would work great for an exotic destination magazine with a whimsical illustration style (such as those found on vintage travel posters), and #2’s softer look feels cozy and approachable, perfect for a budget-friendly magazine featuring a range of different destinations and topics. In the end, option #3 proved to be the most modern and versatile, with an authoritative silhouette that adapted well to the dramatic design I had in mind for the cover and spread. On the cover, the stark white type creates strong contrast against the intriguing deep blue of the photo; while on the spread, the title straddles the divide between the photo and the rest of the page, underscoring Silfra’s status as one of the world’s most unique diving destinations.  
Travel Magazine Logo, Cover, & Spread
Published:

Travel Magazine Logo, Cover, & Spread

Published: