MMI Executives in Transition Brochure
Located in the heart of NYC, the Money Management Institute (MMI) is an association that represents well-known financial services firms such as Morningstar, JP Morgan, and Goldman Sachs. Each brochure we design for MMI must be visually distinct from past brochures while still retaining MMI’s branding.
The design of this brochure, advertising a new membership program to help executives transition to new employment in the wake of the COVID-19 recession, needed to highlight the positive aspects of changing jobs as an older professional. I selected a bold equilateral triangle as the basis for the design, illustrating the feeling of fulfillment that comes from keeping one’s skills sharp, and layered it to resemble an arrow in motion. I designed a custom infographic for the interior spread and accented the information with carefully selected stock photography that emphasizes diversity and reflects both the age range and the elite rank of the target audience.