AS CREATIVE CONSULTANT FOR AMSTERDAM BASED CLOUD FACTORY, I WAS CLOSELY INVOLVED IN BRANDING THEIR OWN LABEL OF FASHION ACCESORIES, DESIGNED BY JANNE KYTTANEN. HELPING DETERMINE ITS PRODUCT PORTFOLIO AND NAME. I PROPOSED NAMING IT: ‘STICKEM IN’ - WHICH IS AN ANAGRAM OF: MINISTECK, CLOUD FACTORY'S INSPIRATION. STICKEM IN PRODUCTS BUILD ON RETRO TOY BRAND MINISTECK ITS GRID & COLOURFUL PIXEL PLUGS, TAKING STICKEM IN PRODUCTS INTO THE THIRD DIMENSION: WITH THESE PIXEL PLUGS, ONE PERSONALIZES STICKEM IN ITEMS. THE FIRST PRODUCT THE LABEL DEVELOPED WERE 3D-PRINTED SUNGLASSES FUSING THE RETRO COOLNESS FROM THE PAST WITH TODAY’S TECHNOLOGY, RESULTING IN A SURPRISINGLY FASHIONABLE & FUTURISTIC PRODUCT.
Stickem In its minimalistic online presence was inspired by MiniSteck's building (programming Marc Huiskamp)
EVERYTHING IN THE ABOVE VIDEO IS DESIGNED BY JANNE KYTTANEN.
