my contributions:
OVERALL CONCEPT
UX & UI CONCEPT
COPYWRITING
ART DIRECTION
MUSIC DIRECTION
HELP WIN THE PITCH
BED HEAD BY TIGI IS ALL ABOUT YOUTH CULTURE, POP MUSIC, STREET ART, FASHION AND CLUBBING. SO INSTEAD OF BUILDING THE BRAND JUST A WEBSITE, I CONCEIVED A POP CULTURE COMMUNITY PLATFORM WHERE CONTENT IS PRODUCED BY BED HEAD FANS THEMSELVES.
THE PLATFORM CEASED TO EXIST WHEN THE TIGI OWNERS SOLD THEIR BRAND TO UNILEVER.
THE PLATFORM HAS ITS OWN INTERNET RADIO CHANNEL BUILT IN.
NOTICE HOW THE MUSIC KICKS IN JUST AFTER THE AUDIO API IS ACTIVATED
AS DEMONSTRATED IN THIS PROTOTYPED USER EXPERIENCE THE AGENCY WON THE ACCOUNT WITH:
music by: Moderat & The Bloody Beetroots Feat. Steve Aoki
TO MAKE SURE CONTENT WILL ALWAYS BE FRESH, FANS AND
BLOGGERS ARE THE CONSTANT CONTRIBUTORS / DONORS
OF THAT -THUS- ALWAYS HOT CONTENT.
THE SITE'S USER INTERFACE HAS SOCIAL MEDIA INTEGRATION AT ITS CORE.
EVENT CALENDARS, BLOG POSTS, FASHION ITEMS ETC. ARE ALL IN THE BEDHEAD.COM CONTENT CLOUD.
FILTERS WILL HELP VISITORS FIND PRODUCTS:
DESIGNERS:
MARK VELDHUIJZEN VAN ZANTEN, DAAN KLAVER, KEES KLEIN HEMMINK
PROGRAMMING:
RICHARD SPRENGERS
ACCOUNT:
CHRISTOPHER ANDREWS
